About us
About us
PLUS MINUS ZERO
±0: Perfectly Balanced Home Appliances
Founded in 2003, ±0, pronounced ' Plus Minus Zero ' embodies the concept of balance and harmony.
Our brand is a symbol of " Just Right. " Like the gentle sway between preferences, we understand that people naturally seek tools that fit seamlessly into their lives. It's about finding what you love, never going too far in any direction, and gradually refining your personal taste until it feels " Just Right ".
At ±0, we craft products with " Just the Right " shapes that stand the test of time while subtly adapting to current trends and lifestyles. Our sizes are slightly smaller, satisfying the desire for a return to comfort and balance. We offer " Just Right " prices, making quality accessible when you need it.
±0 products consistently strike the perfect balance at the heart of people's preferences, always serving as the middle ground for contradictory desires.
Experience the harmony of ±0 in your home today.
Our ±0 brand emblem embodies the concept of perfect balance. We believe that people instinctively choose products that enhance their lives based on their past experiences.
Balanced Design
We craft enduring aesthetics that transcend fleeting trends, merging style and substance seamlessly.
Balanced Dimensions
While ±0 products may appear compact at first glance, we redefine size to ensure appropriateness and peace of mind in every aspect.
Balanced Pricing
Our products are affordably priced across various ranges, making them accessible whenever you need them.
We serve as the nexus between consumer preferences and considerations, striking a harmonious chord between conflicting desires and igniting the path to a better life.
Achieved multiple Prestigious iF Product Design Awards
Hailing from Hanover, Germany, the iF Product Design Award boasts a storied legacy spanning over six decades, establishing itself as a globally recognized authority in the realm of design accolades.
Annually, it singles out exceptional industrial design creations from across the globe.
±0 has been a proud winner since 2015 with the most recent product, Garment Steamer D011 and LED Light winning iF Design Award 2022.
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